The team

We understand the problem

Ex-Salesforce core. Exit veterans. Repeat founders.
Built on the same problem we're solving for you.

Sunil built Tribble after eight years at Salesforce watching enterprise sales teams generate winning intelligence on every deal - and never use it. The answers that close complex RFPs, the patterns that predict wins, the institutional knowledge that separates great teams from average ones - it was all there, unconnected and unlearned. Tribble exists to close that loop. Your next deal should be smarter than your last.

How we got here

Apr 2023 Sunil founds Tribble. First LLM prototype - pre-ChatGPT enterprise AI.

Jun 2023 Salesforce Ventures invests. Tribble deployed inside Salesforce's own sales org.

Q2 2024 Slack Digital SE ships. Product-market fit found.

2025 Full platform + Engage GA. Engage: concept to GA in 90 days, 6 engineers.

Mar 2026 55+ logos. Zero product churn. Platform built.

Leadership

Sunil Rao

CEO & Founder

Ex-Salesforce VP/GM Consumer Goods · Founded Tribble April 2023

Nearly eight years at Salesforce rising to VP and General Manager of Consumer Goods. Watched GTM teams run hundreds of complex deals with no institutional memory and no way to know which proposals won. In April 2023, founded Tribble to close that loop.

Cesar Sanchez

COO & Customer Success

Ex-Salesforce CS Leader · Early Bridg employee

Built enterprise customer success organizations at Salesforce - one of the most demanding environments for post-sale leadership at scale. Seen firsthand how GTM teams lose value when intelligence stays fragmented and outcomes go unmeasured.

Steve Dietch

Chief Revenue Officer

Ex-CRO Bridg (acq. Cardlytics ~$350M) · Ex-HP VP · Ex-Booz Allen

25+ years scaling revenue orgs from billion-dollar HP divisions to early-stage startups. Led revenue at Bridg through its ~$350M acquisition by Cardlytics. Knows what it takes to build the kind of sales team that learns faster than the competition - which is exactly what Tribble does for its customers.

Ray Grady

GTM Advisor

Ex-CEO Conexiom · Ex-SVP/COO Salesforce B2B Commerce · Co-founded Acquity (acq. Accenture)

20+ years scaling B2B companies through exits - Acquity Group (IPO, then Accenture), CloudCraze (Salesforce), Conexiom (doubled revenue, expanded to Chevron, HP, Bunzl). Every chapter taught the same lesson: the companies that win learn faster than their competition.

Derek Hall

VP Engineering

Co-founded Kiite & Uvaro · 20 years building AI platforms

Repeat founder - Kiite (AI sales enablement) and Uvaro (grew through acquisition of Lighthouse Labs). Two decades of scalable architecture across enterprise software. Leads the teams building Tribblytics and the closed-loop architecture that makes every deal smarter.

Tim Law

VP Technology & Product

Tribble's first employee · Ex-Salesforce R&D · University of Waterloo

A decade as enterprise technical consultant, then Salesforce HQ on innovation and R&D. Has been building the Tribble platform from the ground up since day one - pushing into the frontier of AI and agentic systems.

Thomas Krawczyk

VP Marketing

Ex-Salesforce Director, Data & AI Product Marketing

Owned positioning and launch strategy for Salesforce's AI portfolio at the exact moment generative AI was reshaping enterprise software. Deep understanding of how enterprise GTM teams translate complex technology into messages that actually win deals.

Backed by

Salesforce Ventures $500M Generative AI Fund · Tribble deployed inside Salesforce's own sales org

Crew Capital · Velvet Sea Ventures

See what this team built.